What's In a Name ?

It just happened over a cup of tea...my colleague was surfing one of the news channel and he said ' TATA ka NANO ' .

The first reaction was Nano? I logged on to Google & Wikipedia to kill my curiosity. The search results were endless ( thanks to search engines)

The first meaning that I discovered was Nano refers to ' one billionth' . Well the meaning did not exactly ring a bell as a consumer and that became the topic of discussion for the next half hour or so.

Marketing gurus and enough case studys have clearly articulated that ' brand name ' has a big impact on the consumer behaviour. There have been enough articles in the national dailies on what made TATA choose Nano and they have their reasons some of them are ' nano refers to small , advanced technology ...'

With the kind of choice that consumers have in the market it becomes essential to have a name that appeals to all. Car ownership has always been a prestige issue for consumers and with increased brand availability in the market ' name ' plays a very important role.

On the contrary the Indian consumer is so much overwhelmed by this invention that probably the brand name has lost its significance and the affordability factor has been given importance.The car is priced at 1 lakh only. What more could the Indian consumers ask for ?

I am sure with time passing by this could be one case study where in the affordability of a product has shadowed the brand appeal...